That's what I find myself saying as I watch video after video of NFL.com's slick new advertising campaign for the fantasy football portion of its site. Seemingly inspired from the LeBron James Powerade ad where he makes full court jump shots and Kobe Bryant's recent ads for Nike where he jumps over a speeding Aston Martin and a snakepit, NFL.com has put a new twist on the physical abilities of NFL players.
Quarterbacks, running backs, wide receivers/tight ends and kickers accomplish on-field feats such as catching balls with one hand and easily hitting downfield targets that are supposed to make the viewer want to choose that player for his or her fantasy football team. The best thing about these ads is that they make even the kickers look like bad asses. That's not easy to do.
Here is probably the most popular one, involving Chris Chambers, but I recommend you check 'em all.
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